The topic of our editorial assignment in the second semester was tradition. Maximilian Pfandl, Julian Vogelsang and I chose to focus on the most traditional of all drinks: Beer.
We envisioned the magazine as a conversation starter in bars, while also informing about topics surrounding beer. For the first run, we visited a local brewery, interviewed the founder of the biggest german craftbeer blog, brewed beer and threw a little party all in the name of documenting the declining soberness of our guests. In addition to the printed magazine, we also made a prototype of what an online version of the magazine could look like.